A viewer browses the catalog of the streaming platform Divan.tv. Tech entrepreneurs believe Ukrainians’ viewing habits have changed, and this will boost the sector’s profit tenfold in years to come.

After a decade of stagnation due to cable TV’s monopoly, Ukrainian pay TV platforms finally had their year.

During the quarantine lockdowns, a growing number of people switched to watching TV shows on their computers, bypassing cable and its tedious ads. This was good news for pay TV platforms, also known as over-the-top (OTT) services, which allow paid subscribers to watch the shows they want without ads.

Source: www.kyivpost.com

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