Russian online marketplace Wildberries launched in Ukraine, causing backlash

Even though the largest Russian online retailer Wildberries has rolled out its online store in Ukraine on Sept. 21, it expectedly already stirred tensions online.

Currently, the company sells about three million items that are made by 32,000 brands. Ukrainians can order goods both on the website and the iOS app. Soon the company will release its app for Android. Russian Wildberries will compete with Ukrainian online retailers such as Rozetka and Olx Group on the Ukrainian market.