Imagine a sheet of paper with dozens of lines drawn with a marker. This is about the environment in which a Ukrainian marketer works every day: a chaos of channels, tools, signals, contexts, circumstances. And there is no guarantee that what worked yesterday will hold up today. In such a reality, the main skill is to learn to capture precisely those elements that shape the result.
Therefore, this year's MRKTNG marathon from the top media outlet about marketing, communications, and creativity MMR and the business/media bureau Ekonomika+ will be held under the slogan “Emphasize the main thing” and will help to understand the logic of this sheet.
On June 3, the marathon will bring together 500+ marketing practitioners, communicators, brand leaders, and creatives in Kyiv for a full day of non-stop lectures from market leaders.
Traditionally, the marathon will include an award ceremony for the winners of the X-RAY Marketing Project Competition. Creativity, efficiency, strategy — and a bit of professional envy from colleagues.
What will be discussed at this year's MRKTNG marathon?
- Emphasize the main thing: how to make marketing decisions in an oversaturated environment and what becomes the support for the brand in 2026.
- New consumer, new trust: how to work with an audience that quickly changes behavior, believes words less, reacts more sensitively to falsehoods, and relies on experience.
- Creative on steroids: how to create ideas that influence consumer choice.
- Between technology and common sense: how to use AI, automation, Threads, TikTok, and other interaction channels so that marketing does not turn into a chaotic set of actions, but produces real results.
Among the speakers of the MRKTNG marathon 2026: Ksenia Sikorska (FUIB), Dmytro Sudak (Teva), Volodymyr Sobolev (“Kovalska”), Oleksandr Shevelev (“Naftogaz”), Nataliya Vovk (1+1 Ukraine), Yulia Zhmakina (1+1 Ukraine), Yegor Gordeev (1+1 Ukraine), Yaryna Skorokhod (DTEK), Hanna Grishina (Eva), Iryna Metnyova (Vandog agency), Olena Plakhova (KERNEL), Borys Tsomaya (RIEL), Viktoriya Shapron (AB InBev Efes Ukraine), Volodymyr Haydash (“ArcelorMittal Kryvyi Rih”), Oleksandra Pohorila (U Agency), Anna Davydenko (Let Them See), Anna Zakharash (“Darnytsia”), Vladyslav Dunaenko (Ministry of Defense) and other brand leaders.
Register for the MRKTNG marathon and get access to unique marketing cases. The event is implemented with the support of: general partner – FUIB, general information partner – 1+1 media and main partner – Teva.