Main points
- Threads has launched a Dear Algo feature that allows users to temporarily change the content of their feed through public posts starting with the words “Dear Algo.”
- The feature is available in the US, UK, Australia and New Zealand, with plans to expand to other countries in the future.
Meta has added a tool to Threads for temporarily changing the feed / Threads
Threads has introduced a new AI feature called Dear Algo, which allows users to temporarily change the content of their feed. To influence the algorithm, simply post a special request about the topics you want to see more or less of.
Meta- owned social network Threads has announced the launch of a new personalization feature called Dear Algo , which lets users directly tell the algorithm what content they want to see in their feed — more or less — for a limited time, TechCrunch reports.
How does Dear Algo work and how does it differ from its competitors?
To use the tool, you need to create a public post that begins with the words “Dear Algo”, and then describe your wish. For example: ” Dear Algo, show me more posts about podcasts “. After that, the algorithm changes the feed according to the request for three days.
An important nuance is that such appeals are public. Other users see this post and can even share it to apply similar settings to their own feed. For some of the audience, this may be a disadvantage, because not everyone will want to openly demonstrate their interests. At the same time, Meta believes that this model will help people discover new topics and join discussions, turning personalization into a shared experience.
The company emphasizes that Threads is positioned as a place to follow events in real time . However, users' interests can change quickly – for example, during a live broadcast of an NBA game or when a person does not want to see spoilers for a series that they have not yet had time to watch. Dear Algo allows you to quickly adjust the feed to such situational requests.
While Threads, like competitors X and Bluesky , already has a “Not Interested” button to hide unwanted content, the new tool expands the possibilities for influencing the algorithm. Unlike the standard restriction of individual posts, Dear Algo allows you to set a general direction for recommendations, which could make the platform more dynamic and similar to the service with a pronounced real-time effect that X is traditionally considered.
According to CNBC , the feature is already available in the US, UK, Australia and New Zealand. Threads plans to expand it to other countries in the future.
Dear Algo’s launch comes amid a growing mobile audience for the service. As of January 7, 2026, Threads had 141.5 million daily active users on its mobile app, compared to 125 million for X, according to Similarweb. While X still has a lead over Threads on the web, Threads’ mobile apps for iOS and Android have seen steady growth in activity in recent months.