Main points
- Natella Krapivina announced the restart of the show “Heads and Tails” under the title “Heads and Tails. By the Book”, where anyone can become a host for 100 thousand euros.
- The restart is accompanied by controversy over the use of the Russian language, as well as the possibility of Russians participating in the show.
Relaunch of “Heads and Tails” / Collage of Channel 24
Once upon a time, the project “Heads and Tails” was very popular. Despite the fact that it was a Ukrainian show, it was also broadcast in Russia, because the hosts communicated in Russian. Over the years of the travel program's existence, many star duos have changed, among which there were, of course, Russians.
- 1 Relaunch of “Heads and Tails. By Blat” – what is known about it?
- 2 Who is Natella Krapivina?
- 3 Which Russian was the host of the previous seasons of “Heads and Tails”?
Recently, the trend of bringing old projects back to the airwaves has become popular, awakening an emotion of nostalgia in viewers. Natella Krapivina, one of the founders of the program, also succeeded in this step. She recently announced a restart under a changed name – “Heads and Tails. By Blat”, but everything turned out to be not very clear. Channel 24 will tell you what is known about this and what are the nuances.
Relaunch of “Heads and Tails. By Blat” – what is known about it?
The exclusive offer was announced on February 23 by Natella Krapivina. She posted a video in Russian on social media, where she talked about the restart of the project with new conditions.
What will change in “Heads and Tails”:
- Now anyone can become a host. In total, you have to pay from 100 thousand euros per person to be part of the iconic program;
- The network assumed that since the founder made the announcement in Russian, the program itself would probably be conducted in the language of the occupier;
- The format remains the same. The coin will decide how to live for two days – with $100 in your pocket or with an unlimited card;
- People who paid money to participate will have a choice: publish the trip on the project sites or keep it in their home archives.
People's opinions were divided in the comments. Some celebrities supported the initiative, while some ordinary readers were put off by the Russian language, which led to language questions about the show.
How Ukrainians reacted to the restart of “Heads and Tails” / Screenshots from Instagram
The official project page is also written in Russian, but there is an option to change the translation to Ukrainian or English. They even published the expedition plan in advance so that potential hosts who have that amount of money can get an idea of what will happen and how.
Filming plan for the new season of “Heads and Tails. On the Blot” / Screenshot from the website
It is also known that the producers are preparing a new season with hosts generated by artificial intelligence. Andriy Bednyakov, who was also a former star of “Heads and Tails”, reacted to this.
As a host, I don't really like this. It's still a program about people,
– says the man.
The celebrity also noted that he was not called upon to take on the role of the new host.
Anastasia Korotka, the ex-wife of Andriy Bednyakov and former host of “Eagles and Tails”, said that participating in this show was the worst period in her life. She claims that she was constantly under pressure and criticism.
And there is another nuance that cannot but worry the audience. Since anyone who has a certain amount of money can become the host of the new season for a purchase, it is possible that Russians have a chance to get on the air. Therefore, it is currently unclear how the Ukrainian project will regulate the language issue and whether there will be restrictions on the participation of Russians.
Who is Natella Krapivina?
Natella was born in Ashgabat, Turkmenistan, to Vagif Aliyev, a Ukrainian businessman of Turkmen origin. When she was a child, the family moved to Kyiv.
In 2010, Krapivina founded the TeenSpirit production studio, and later became one of the founders of the “Heads and Tails” project.
Natella Krapivina / Photo from the producer's Instagram
Since 2010, she has collaborated with Svetlana Loboda, but in 2021 their paths diverged.
When Russia launched a full-scale war against Ukraine, Natella was in the territory of the aggressor country. She left shortly after and condemned the Russian Federation's actions.
After that, her Russian passport was declared invalid – the Russian Ministry of Internal Affairs stated that Krapivina allegedly did not provide a full package of necessary documents. The program “Eagle and Tails” was stopped from being broadcast on Russian television.
Russian media still reports that Krapivina is a private entrepreneur on their territory.
In 2025, Natella announced that she and her team had decided to create a music label, RIZZ Group, that works heavily with artificial intelligence.
Natella Krapivina / Photo from the producer's Instagram
Which Russian was the host of the previous seasons of “Heads and Tails”?
- Pyotr Romanov is a Russian actor and presenter who, together with Regina Todorenko, hosted the show “Heads and Tails.” He currently continues to work in Russia. However, he does not publicly disclose his position on a full-scale war.
- Nastya Ivleeva, at the beginning of the full-scale invasion, stated that “we have witnessed a catastrophe” with civilians dying and cities being destroyed. She later deleted the post. Ivleeva also said that she treated Vladimir Putin with sympathy and respect as a head of state.
- Natali Nevedrova replaced Lesya Nikityuk and became the co-host of traitor Regina Todorenko.
- Maria Gamayun , a Russian actress, replaced Regina Todorenko on the project and became Kolya Serga's co-host.
- Yevsei Kovalev – in 2018, the Russian replaced Anton Ptushkin.
- Anton Zaitsev is a Russian who worked not only on the “Eagle and Tails” project, but was also the face of other shows on Russian TV channels.
- Olga Antipova is another Russian woman who became the host of the “Eagle and Tails” project in 2018. Today, she lives in Belarus and runs a YouTube channel about travel.