Norwegian Andreas Loevstad Tranoey poses for a photograph at his I Can clothing store in Kharkiv on June 9, 2021. Tranoey relocated to Ukraine in 2017 to take over his father’s business in the country. He now runs the chain of three clothing stores in Kharkiv offering garments from Scandinavian designers.
Norwegian Andreas Loevstad Tranoey was immersed in acting in his home country when an unexpected idea invaded his mind. He couldn’t stop thinking about Ukraine, a dynamic post-Soviet country he had visited several times.
“Someone falls in love with Paris, and I fell in love with Ukraine,” Tranoey told the Kyiv Post.