Media campaign aims to make voting cool for young Ukrainians

Young people do all kinds of cool things in the latest video by the Vlipy Za Sebe media initiative: dance and make art, ride cars and skateboards and pose as fashion models. But at the end, they all do one thing that is just as cool – they vote.

“It makes no difference who you are. But if you’re not indifferent, come to the local elections on Oct. 25 and vote,” a caption to the video says in Ukrainian.