Main points
- Lisa Vasylenko is accused of disrupting advertising integrations and failing to fulfill obligations to brands.
- Several people shared negative experiences working with her, including Ukrainian brand Di Helen and marketing expert Yulia Vinogradova.
Lisa Vasylenko / Photo from the website TV.UA-Telenedelya
Recently, social media was flooded with excerpts and discussions of a new interview with Ukrainian model and actress, star of the TV series “School” Lisa Vasylenko. After that, some users expressed their sympathy and support for her through her difficult life.
At the same time, less positive reviews have also begun to surface online. Controversial stories about Vasylenko's work with brands have appeared in the public space. In particular, there are cases of advertising integration failures, 24 Kanal reports.
Lisa Vasylenko is taking steps to return to the Ukrainian information space, so we cannot forget these situations and her position on Ukraine.
We spoke with Yulia Vinogradova, who was “dumped” by Liza Vasylenko, as the influencer-marketer told us in Threads the day before. In a comment to our editorial team, the woman shared the details of her collaboration with the blogger.
How did Vasylenko “throw” Ukrainian brands for money?
Yulia Vinogradova has been working in influencer marketing for eight years and has collaborated with thousands of bloggers. But, according to her, Lisa Vasylenko is the only blogger in her entire career who took payment, failed to fulfill her obligations, and blocked her.
The collaboration began in February 2018: Vinogradova was negotiating advertising integration for a designer gift brand. Communication initially went well – Vasylenko had her own suggestions for the advertising format.
However, problems began to arise. The package with the product was sent three times – and three times it was returned to the sender: Vasylenko did not pick it up from the post office. Each time there was an explanation: holidays, technical failures. In the end, the brand organized delivery by courier, agreeing on a time. The courier waited outside the house – Vasylenko never came out and did not answer calls.
When I wrote: refund the money I paid for advertising, she got in touch and said that she had our product and would make a story. I agreed. After that, she simply disappeared,
– shared Vinogradova.
For the marketing specialist, the losses amounted to three thousand hryvnias – at that time, a significant amount with a monthly income of 15-17 thousand. In order not to let the client down, Yulia covered the costs out of her own pocket and did not tell anyone about these problems.
It should be noted that her correspondence with Vasylenko lasted from February to May – without result. However, after some time, the girl still returned the money to the marketing expert.
Correspondence between Yulia Vinogradova and Lisa Vasylenko / Photo from the personal archive of the marketing expert
At the same time, after Vinogradova's publication in Threads, similar testimonies from other people began to appear in the comments.
Ukrainian lingerie and swimwear brand Di Helen confirmed a similar situation: the payment for the advertisement went through, but the blogger disappeared. The money was returned only a few months later – and that was due to the intervention of singer Anna Trincher, with whom the brand later collaborated.
Among those who also shared negative experiences are influencer Alina Frendiy, sneaker store Snapthatback, photographer Arina Kalashnikova, blogger Lisa, known as the winner of the show “Love in a New Way” , and others.
Users spoke about their negative experience of working with Lisa Vasylenko / Screenshots from Threads
So we can conclude that such stories are not an exception, but a trend that can be traced in collaboration with Lisa Vasylenko. In an interview with Vasyl Tymoshenko, Vasylenko herself told how she did not show up to the filming of her colleague Ani Trincher's music video without warning.
What is known about Liza Vasylenko's position?
- Lisa Vasylenko gained popularity in Ukraine thanks to her role as Lola in the TV series “School.” She later moved to Russia, where she developed her career as a blogger.
- Even before the full-scale invasion, the actress was embroiled in public scandals over her statements about life in Russia. “It's better to die here than in Ukraine,” she said in an interview with the Moscow-based project “Pushka.”
- After February 24, 2022, her rhetoric changed. Vasylenko left Russia, began to speak publicly about the war, and in one of her interviews admitted that she regretted her previous statements.
- At the same time, discussions continued to arise in the public space regarding her position and behavior – in particular, due to her use of the Russian language, publication of Russian-language content, and relationship with the famous rapper Morgenstern.
- Vasylenko currently lives in London. She said she no longer maintains contact with her Russian colleagues and admitted that she made a mistake by moving to Russia.