Thanks to its aesthetic design and wide distribution in Kyiv’s public places, the Kyiv Post has won the unofficial title of the most Instagrammable newspaper, appearing in social media photographs posted by bloggers and businesses.
As blogger Valeriya Komarova sits on the balcony by a table, loaded with pastry, fruit and wine, wearing white lace lingerie only, she reads a newspaper, which also serves as a cover for her almost naked body.
It is, of course, very unlikely she is actually reading the paper and not just posing for another photograph that would eventually appear on her Instagram blog and receive over 22,000 likes.