Ienki Ienki hit puffers start winter fashion revolution

INFBusiness
19.03.2021
Lifestyle

Ukrainian outwear brand Ienki Ienki is praised worldwide for its hourglass-shaped high-quality oversized puffers that combine comfort and style. The label’s recent autumn-winter collection features puffers that resemble shearling coats worn by the Evenki people and other models including its bestseller Michlin Jacket.

The Ienki Ienki outwear brand needed no marketing to sell out its first 300 items in less than a month.

Its founder Dmitriy Ievenko simply offered something that hasn’t had an alternative –hourglass-shaped, high-quality puffer jackets that solve the challenge of staying warm while looking stylish in winter.