A shot from a promo video for the Three UK British telecom company filmed in Kyiv and co-produced by Radioaktive Film, a Ukrainian production service company. Radioaktive can be credited for making Ukraine a popular filming destination internationally.
Some of the best Ukrainian ambassadors are the companies that build the perception of Ukraine abroad through their creative work in advertising, film and media.
In the past few years, four such projects have captured the world’s attention to show just how much Ukraine has changed for the better over the 29 years of its independence.