Main points
- Ukrposhta updated its logo, using a postal horn in the shape of the letter “U”, emphasizing Ukrainian identity.
- The new logo fonts are based on images of Ukrainian postage stamps from various historical periods, including motifs of the UNR “steps” and the works of Heorhiy Narbut.
Ukrposhta showed a new logo / Mind.ua
Ukrposhta celebrated its 32nd anniversary with a new logo. It reinforces Ukrainian identity, and the font is a continuation of the Ukrainian postal aesthetics of 1918-1921 in a modern form.
What does the new Ukrposhta logo look like?
The company's new logo is a postal horn in the shape of the letter “U”, writes Ihor Smilyansky, CEO of Ukrposhta.
It is known that the visual component was helped by the Spiilka Design Büro company.
Now our logo is “U”. “U” is like Ukraine. “U” is like Ukrposhta. We will not spend millions on rebranding. The new brand will gradually replace the old one and will primarily appear where we create new ones: in new services, post offices, in new branches, etc.
– said Smilyansky.
New logo / screenshot from Ukrposhta video
New logo / screenshot from Ukrposhta video
Ukrposhta notes that branding changes have traditionally occurred at key moments in the development of the company and the country, the company reported.
- In 1992, the postal horn symbolized the establishment of the national postal service.
- In 2009, the flying envelope reflected the desire for speed and modernization.
- In 2017, the combination of a horn and a “foam” solidified the principle “Ukrposhta is everywhere.”
- The 2026 update focuses on the meanings of everything Ukrainian and native, which, according to the company, is especially relevant in times of war.
The new fonts are based on images of Ukrainian postage stamps from different historical periods – from the time of the UNR to the restoration of Ukraine's independence. They use motifs of the UNR “steps”, stamps from the times of the Hetmanate of Pavlo Skoropadsky, and the works of Heorhiy Narbut.
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Ukrposhta News
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At the end of 2025, Ukrposhta introduced a special “Basic” tariff for businesses working with KeyCRM, with delivery according to “Priority” standards. Special conditions are valid until March 31, 2026.
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In December, Ukrposhta also launched its first post office on Maidan Nezalezhnosti in Kyiv, allowing for the receipt and sending of letters and parcels. The post offices are manufactured by the Ukrainian company Modern Expo and operate autonomously, protected from weather conditions.
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Ukrposhta prohibits sending explosive, toxic, radioactive materials, weapons, drugs, valuables, antiques, live animals and plants abroad. The prohibitions exist to ensure safety and compliance with international standards and legislation.