PJSC Ukrnafta intends to strengthen control over fuel spills at filling stations acquired from Shell, as well as increase the share of fuel activities in the company’s total income by the end of 2025 to 16-20% compared to 8% in 2022.
This was reported in an interview with Forbes Ukraine by the former commercial director of Ukrnafta, Sergei Fedorenko.
“Shell has excellent, modern gas stations. However, based on the results of 2024, the number of spill checks at these gas stations is 1.5 times lower than at Ukrnafta, where 77% are small gas stations, even without stores. This is unacceptable. We see opportunities for growth,” he noted.
According to Fedorenko, in 2024, Ukrnafta occupied approximately 8% of the Ukrainian market for the network of gas stations, while Shell’s share was 1%. Given the 20% growth in sales in the first half of the year, the company plans to increase its share to 9.5-10% of the gas station market by the end of the year.
At the same time, Shell has a vast national network that covers all major cities, while Ukrnafta, on the contrary, was underrepresented.
“For example, in Kyiv, Ukrnafta had only four gas stations. Together with Glusco gas stations, there were 39. And if you take into account Shell gas stations, there were 61. We have significantly increased our presence in the region, which provides 25% of fuel sales in Ukraine,” he explained.
As the former commercial director noted, at present the volume of spill elimination at Ukrnafta gas stations exceeds 4,000 liters per day.
“This is the average level of spill control on the market, not the best, but we are striving for it. The previous owners of the chain showed no interest in its renewal and investment. We have changed this, we have a clear goal – to increase sales,” he emphasized.
In 2024, Ukrnafta took the third position in the market in terms of spill response, second only to WOG and OKKO, followed by BRSM and UPG.
According to Fedorenko, by the end of 2025, the share of the fuel business in Ukrnafta’s total income during the war will increase to 16–20%, compared to 8% in 2022.
He added that Ukrnafta acquired 131 petrol stations from Shell, of which 118 are operational, the rest are suspended near the front line or in temporarily occupied territories. After the deal is completed, the company will confirm its status as the largest network in Ukraine – the total number of its petrol stations will increase by 22% – to 663. The closest competitor, OKKO, has 410 petrol stations.
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