Ukrainian firm produces plant-based meat, rivals Beyond Meat

Ukrainian entrepreneur Andriy Cherukha can’t say no to meat because he enjoys the juicy and filling taste of this product. But wary of the harmful environmental impact of meat production, he’s decided to create a plant-based equivalent of meat with the same texture and flavor.

Cherukha founded Eat Me At in September to start producing ground meat of soy and potato proteins, coconut oil and beet juice for the Ukrainian market. The result — texture, color, odor, and taste that imitates the real beef.