
Timur Turlov, the founder and CEO of Freedom Holding Corp., has redefined the financial services landscape in Kazakhstan. Through his innovative approach and dedication to digital transformation, Turlov has established Freedom Holding Corp. as a leader in the fintech industry.
Kazakhstan’s Digital Leadership
Kazakhstan provides a fertile ground for fintech innovation, and Turlov has leveraged this to the fullest. He notes that the integration of business operations with public databases has given Kazakhstan a competitive edge. “We can issue a digital mortgage within a day for $200 per client, while in the U.S., it costs $10,000,” Turlov explains, emphasizing the efficiency and cost-effectiveness of Kazakhstan’s digital infrastructure.
Creating a Financial Ecosystem
Turlov’s journey in Kazakhstan began in 2012 when he recognized the untapped potential in the country’s emerging stock market. He founded Freedom Finance JSC, which set the stage for the launch of Freedom Life and Freedom Insurance. By 2020, Turlov had developed a comprehensive ecosystem that integrates financial and lifestyle services, providing a seamless experience for customers.
Strategic Growth and Expansion
Under Turlov’s leadership, Freedom Holding Corp. has seen rapid growth and diversification. In 2020, the company launched Freedom Finance Global and Freedom Bank, offering clients innovative digital financial products and access to global markets. The company’s portfolio has expanded to include Ticketon, Freedom Mobile, Freedom Drive, Freedom Pay, Aviata.kz, Chocotravel, and Arbuz.kz, enhancing its market presence and service offerings.
International Expansion
Freedom Holding Corp. operates in 19 countries, including key markets in the U.S. and Europe. The company’s shares have been traded on Nasdaq since 2019, with a market cap exceeding $4 billion. Plans to open new offices in Turkey and the UAE highlight the company’s commitment to global expansion.
Commitment to Social Responsibility

Turlov is deeply committed to social responsibility, investing in a variety of social, sporting, and ecological projects. As president of the Kazakhstan Chess Federation, he has promoted chess and organized numerous international tournaments. He also supports youth sports through the QJ League and educational initiatives such as the IQanat residential school and the new SDU University campus.
Balancing Business and Family
Despite his significant wealth, Turlov maintains a modest lifestyle, focusing on reinvesting profits into the business and community projects. “I’ve put all my money into the business,” he says, demonstrating his dedication to growth and societal improvement. Turlov values family time, often traveling with his wife Elena and their six children.
Vision for the Future
Turlov envisions a future where Kazakhstan leads in digital innovation and fintech. He aims to enhance the country’s global internet ranking and expand Freedom’s financial ecosystem. His dedication to social projects and business innovation underscores his commitment to creating lasting positive change.
Timur Turlov’s leadership and vision have positioned him as a key figure in Kazakhstan’s fintech industry. His focus on digital transformation, social responsibility, and family values sets a high standard for the sector. As Freedom Holding Corp. continues its global expansion, Turlov’s influence will shape the future of fintech and societal development in Kazakhstan and beyond.