Main points
- A Nova Poshta employee was fired after a scandalous TikTok video in which he mocked customers.
- The video gained popularity after being shared on social media.
“Nova Poshta” was caught in a scandal / Getty Images
A scandalous video about language featuring a Nova Poshta employee appeared on TikTok, which outraged Ukrainians on social media. The employee was fired after the incident.
What is known about the scandalous video from a Nova Poshta employee?
In a now-deleted video, a company employee named Roman mocked customers who asked to be served in Ukrainian, Focus writes.
The video quickly spread across social media. The employee filmed it in a work uniform with the company logo right in the branch. In the footage, he mocked customers who asked why they were not served in the state language, and added a sarcastic caption: “Why in Russian?”
Fragment of employee video / screenshot “Focus”
What was the reaction of Ukrainians?
The video quickly spread across social media. After it was shared, people began to appeal to the company's official page on Threads to respond. The comments emphasized that the man recorded the video in company uniform and at work, which could harm the brand's reputation.
Disclosure of the situation in Threads / screenshot from Channel 24
A scoundrel working for you, in your uniform with your logo, in your premises, mocks and despises the constitutional right for which hundreds of thousands of the best sons of Ukraine fight to the death every day. I demand an immediate reaction to the actions of this idiot,
– one of the commentators addressed the company.
The company responded promptly to the scandal. Nova Poshta representatives reported that the employee had already been fired.
What does the law say about service in Ukrainian?
Service providers must communicate and provide services about the product in Ukrainian, regardless of the form of ownership. This is stated in the Law “On Ensuring the Functioning of the Ukrainian Language as the State Language”. There are fines for violating these norms:
- If the Law was violated on the Internet, a fine of 200 tax-free minimum incomes of citizens is imposed. Currently, this is 3,400 hryvnias.
- But, if repeated violations are recorded, the fine is from 500 to 700 non-taxable minimums – from 8,500 to 11,900 hryvnias.
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