Main points
- Poland's LPP plans to launch a marketplace based on the Sinsay brand in 2026 to compete with Temu and Shein.
- The marketplace will offer a wide range of products in the clothing, footwear, and home goods segments, collaborating with local manufacturers.
A well-known clothing manufacturer launches its marketplace / Sinsay
The Polish fashion group LPP is starting a new stage of development: one of the brands plans to launch its own online platform in the format of a marketplace as early as 2026. In Ukraine, this network is the leader in fashion retail.
What marketplace will emerge as a rival to Temu?
LPP is betting on retailer Sinsay, so this particular market police station will appear in 2026, reports Liga.net.
Sinsay is currently generating the largest sales growth in the group and covers more than half of the company's stores.
In Ukraine, the brand holds a leading position in the fashion retail segment – both in terms of revenue and the number of stores. During the full-scale war, the network increased 12 times – from 33 to 400 points.
We decided to launch it because Sinsay has many customers and the brand's offer in stores is limited. Chinese platforms have captured market share, but their appeal is gradually,
– said LPP CEO Marek Piechotski.
This will work like this:
- The marketplace will offer products in the clothing, footwear, and home goods segments, while the assortment will be wider than before.
- To fill the platform, the company intends to cooperate with local manufacturers.
- The chosen strategy involves the development of an omnichannel approach: the online platform will work in conjunction with a network of stationary stores and a mobile application.
According to Pechotski, LPP's goal is to create competition for platforms like Temu and Shein. For the group, launching the trading platform is one of the most important projects in the coming months.
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