Sinsay, Cropp and Reserved are developing in Ukraine – the owner of the networks received record profits

Main points

  • LPP's profits in Ukraine in 2025 increased 8 times, reaching 1.1 billion hryvnias, and revenue increased by 54% to about 17 billion hryvnias.
  • LPP opened around 200 new stores in Ukraine in 2025, with plans for the upcoming launch of the Sinsay marketplace in 2026.

Profits of the owner of the Sinsay and Cropp chains in Ukraine increased 8 times in a year / Forbes

The Polish group LPP, which develops the Sinsay, Reserved, House, Cropp and Mohito chains, has significantly increased its revenue. The profits of the division in Ukraine at that time increased 8 times.

How did the income of the owner of Sinsay increase?

LPP increased its revenue in Ukraine by 54% in 2025, to about 17 billion hryvnias, Forbes writes.

Instead, the net profit of the legal entity “LPP Ukraine” increased to 1.1 billion hryvnias, which is more than eight times more than in the previous year.

In total, in 2025, LPP opened about 200 stores of its chains in Ukraine, including Sinsay, Reserved, House, Cropp, and Mohito. In total, the chain now has over 500 stores.

By the way, LPP is betting on the retailer Sinsay, so this particular market police station will appear in 2026, reports Liga.net.

Sinsay currently generates the highest sales growth in the group and covers more than half of the company's stores. In Ukraine, the brand holds a leading position in the fashion retail segment – both in terms of revenue and the number of stores.

LPP aims to create competition for platforms like Temu and Shein. For the group, launching the marketplace is one of the most important projects in the coming months.

News of fashion brands in Ukraine

  • Reebok is gradually winding down its presence in the Ukrainian market, in particular, closing stores in Kyiv and its online store. Ukrainian sports retailers are interested in distributing the brand, but launching a separate network for this brand is unlikely.

  • Zara also terminated lease agreements with shopping centers in Dnipro due to security risks. Zara's exit from the Ukrainian market does not have a significant impact on shopping centers, as other tenants have already occupied their space. It is also known that the brand is not terminating contracts only in Kharkiv. The reason is that stores have recently opened in the city.

  • H&M is opening an online store in Ukraine where you can buy women's, men's and children's clothing. Before the launch of the online store, only 9 physical H&M stores operated in Ukraine.

  • LC Waikiki plans to open 10 stores in Ukraine in 2026, including in cities such as Khust, Uman, Zvyahel, Kovel, and Bila Tserkva. The company opened a new store in Kyiv in the Cosmo Multimal shopping and entertainment center, its first opening in the capital since 2022.

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