Main points
- Rozetka abandoned the Russian-language version of the site, now it is available only in Ukrainian.
- Rozetka is successfully operating in Poland, where most of its clients are Poles, although initially it focused on Ukrainians.
Rozetka removed the Russian-language version of the site / Photo rozetka.com.ua
The Rozetka chain has abandoned the Russian language on its website. Despite the fact that Google search results can be displayed in Russian, when you go to the site, only the Ukrainian version works.
What is known about the update of the Rozetka website?
Digital masons reports on whether the marketplace website can be viewed in Russian.
Yes, a Ukrainian online store has removed the Russian version of its website. Now you can visit its page and browse products only in Ukrainian.
The Russian version of Rozetka does not work / Screenshot from the Digital masons telegram channel
“Mezha” contacted Rozetka for an official comment and received confirmation. However, currently, Russian still remains in the site's structure.
It works like this: when searching, the results may be displayed in Russian, but when you go to the corresponding page, it will be in Ukrainian. Viewing the site in the Russian version is not possible.
What is known about the work of the Rozetka marketplace abroad?
Since 2023, the network has been operating abroad – in Poland. Currently, the scale of sales on the market exceeds hundreds of millions of euros per year. This was stated by Rozetka co-founder Vladislav Chechotkin in an interview with EP.
Although when entering the foreign market, the company hoped more for the diaspora, the situation is different. The Marketplace is also in demand among Poles themselves.
Initially, we relied on Ukrainians who came to Poland and know what Rozetka is. The share of Ukrainians among our clients is greater than the share of Ukrainians in the population of Poland. But still, the absolute majority of our clients are Poles,
– Chechotkin noted.
He added that the Polish consumer is picky, which is why the local network records more returns than in Ukraine.
What else do you need to know about the work of Ukrainian business?
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Ukraine plans to reform the taxi system. The new concept will create the status of a self-employed automobile carrier. Thus, drivers will be able to work legally without complicated reporting and bureaucracy.
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At the same time, Ukrainian businessmen have entered the ranking of the richest people in the world. There are 7 Ukrainians, the ranking is headed by Rinat Akhmetov with a fortune of $7.8 billion. In 4th place is the 5th President of Ukraine Petro Poroshenko. Although his assets have decreased, the businessman still has $1.5 billion.