Which companies sponsor Oleksandr Usyk / Getty Images
Oleksandr Usyk today is not only a boxer, but also one of the most famous sports brands in Ukraine. A powerful network of partnerships has long been formed around the athlete, which includes large Ukrainian companies, international brands, IT businesses, equipment manufacturers, and social initiatives.
Who are Usyk's sponsors?
Usyk's collaborations have long gone beyond classic advertising. Some of the partnerships concern charity, technology, support for Ukraine, and the development of the sports industry, writes 24 Kanal .
1. DTEK and the Fight for Light campaign
After the start of Russia's full-scale war against Ukraine, Usyk joined the Fight for Light social campaign, initiated by DTEK.
It wasn't about standard advertising integration, but about supporting Ukrainian energy workers who work during constant attacks on infrastructure. Boxer:
- met with energy sector workers;
- visited damaged facilities;
- publicly supported the energy front.
Thus, the campaign became more of a symbol of solidarity and support for people restoring electricity across the country.
2. Ready to Fight and partnership with GR8 Tech
Usyk is also actively developing his own digital projects. He co-founded the Ready to Fight platform, a system that unites athletes and fans using modern technologies and blockchain solutions.
In 2024, the project began cooperation with GR8 Tech, an international IT company in the iGaming sector. The partnership was aimed at:
- development of digital tools for athletes;
- creating new opportunities for interaction with fans;
- development of a sports ecosystem around boxing.
3. Rival, Venum and Tismo Genève
An important part of Usyk's partnerships is with sports equipment and accessory brands. One of his partners is Rival Boxing Gear, a manufacturer of professional boxing equipment.
Also, on the athlete's equipment you can regularly see the Venum logo – one of the most famous brands in the world of combat sports.
The Swiss watch brand Tismo Genève also attracted special attention, creating a special limited edition Crown of 22 watch dedicated to the champion.
4. Cooperation with Parimatch Tech
In 2023, Usyk became an ambassador for the Responsible Gambling project from Parimatch Tech. Within the framework of this cooperation, the emphasis was not on advertising bets, but on the topic of responsible gambling.
The boxer publicly emphasized the importance of control and a conscious approach to gaming. The main idea of the campaign is that responsibility and self-control are also a manifestation of strength.
5. “Technocom” and advertising campaigns with Usyk
Technocom is also mentioned among Usyk's partners. As one of the major mobile operators in Ukraine, the company used its cooperation with Usyk for large-scale advertising campaigns and promotional activities.
The athlete's participation in commercials helped:
- increase brand awareness;
- make communication more emotional;
- to show Usyk not only as a tough champion, but also as a more open and approachable person.
It was campaigns like these that further strengthened his connection with a wide audience and fans.
6. “Carpathian Spring”
This year it became known that Oleksandr Usyk became the brand ambassador of the “Karpatska Dzherelna” brand, writes Forbes.
The partnership with Usyk is long-term and involves the integration of the brand into the Ready to Fight platform. The campaign includes video content, digital activities, PR, special collaborations and presence at sporting events, including the Rising Stars boxing evening organized by Usyk 17 Promotions.
One of the elements of the collaboration will be the release of a new series of water with the image of a boxer.
Is Usyk related to ATB co-owner Butkevych?
Among the businessmen who are associated with supporting Usyk, Gennady Butkevych, co-owner of the ATB supermarket chain, is often mentioned.
Although the network itself was not officially positioned as the title sponsor of Usyk's fights, the connection between Butkevych's business and support for the athlete was repeatedly mentioned in the media. In particular, “ATB” branding was noticed at certain events with Usyk's participation, and Butkevych's name repeatedly appeared among the people associated with supporting the boxer.
So, today Oleksandr Usyk's partnerships cover several areas at once:
- Big Ukrainian business;
- International brands;
- IT and digital technologies;
- Charitable and social initiatives;
- Sports industry.
In fact, Usyk has become a global media brand that combines sports, business, and social influence far beyond the boxing ring.
Usyk – Verhoeven: where and when to watch?
-
On Saturday, May 23, the fight between Oleksandr Usyk and Rico Verhoeven will take place in Egypt. The ring will be located right next to the Giza pyramids. Dutchman Rico Verhoeven will only be fighting for the WBC belt.
-
The fight will be broadcast to a global audience by DAZN. The Usyk-Verhoeven fight will be broadcast on a pay-per-view basis, and you will need to pay separately for the event to watch it, the cost is 913 hryvnias.
-
The fight between Usyk and Verkhoven will also be available on all digital devices thanks to the OTT platform Kyivstar TV, which will become the official broadcaster in Ukraine. The fight will be available to subscribers of the Premium HD tariff worth 200 hryvnias.