Monetization on YouTube – how much can you earn for 100 thousand views on YouTube

Main points

  • In 2026, the cost of 1,000 views on YouTube in Ukraine is approximately $4.
  • YouTube revenue is affected by factors such as geography, traffic source, and content niche, as different advertisers are willing to pay different amounts to advertise their products.

How much can you earn on YouTube / Photo by Pexels

Most people think that you can make millions on YouTube and that it all depends on the number of views or subscribers on your channel. However, this is not entirely true, because in order to start making money on the platform, you must first follow a few basic rules.

How much money can you get for 100 thousand views on YouTube?

The resource affhub.media reports on how much profit Ukrainians receive from their YouTube channels.

First of all, you need to know a few basic rules by which the platform will start paying money. So, the following requirements must be met:

  • the total number of views on the channel is at least 20 thousand;
  • viewing duration over the past year – at least 4 thousand hours;
  • The channel is linked to Google Adsense, a contextual advertising service.

So, for 1 thousand views in 2026 you can get from $2.98 to $37.24 in different countries.

Important! The CPM indicator, or Cost Per Mille, or price per thousand views, depends on the interest in events in a country or content of a given country. In particular, this takes into account the so-called profit from advertising in videos.

So, in 2026, the CPM figure is a little more than $4.

The resource engage.org.ua has created a table based on several sources, with a comparison for 2025.

So, the average income in Ukraine from 1 thousand views was 0.8 – 2 dollars. 10 thousand views cost up to 20 dollars. Accordingly, for 100 thousand views you could get 80 – 200 dollars.

Considering that in 2026, 1 thousand views cost an average of $4, you can get up to $400 for 100 thousand.

What affects profit?

People often think that the most important thing is the number of views. Yes, they affect the potential earnings, but there are a number of other factors.

Earlier we mentioned geography and individual countries with their conditions. Here we also add the source of traffic. After all, there is a fairly simple scheme. If a country is economically successful, there will be more traffic there and it will be more expensive.

The level of profitability is also determined by a specific niche. Here, it is more about money not from the platform itself, but from advertisers. In other words, YouTube works as an intermediary between the content creator and advertising. For example, sellers of generators are willing to pay one amount for promoting their products, and sellers of clothing are willing to pay another.

Pay attention! In 2022, the most profitable areas in advertising were banking, insurance business, legal services, online learning, charity, construction, and IT.

By the way, there is a separate algorithm for advertising and its payment. Yes, ads can be skipped, then the video owner will receive a minimum percentage of the ad viewing for at least 5 seconds. If the user watches the entire video and does not skip the proposed ad, the income will be higher.

What else is known about the work of content creation platforms?

  • Earlier it became known about the possible merger of Paramount with Warner Bros. Discovery. Currently, the companies are in the final stages. Paramount is looking for money to complete the deal – we are talking about $ 24 billion. In particular, it is known that the decision to merge the two brands is strategic in order to more seriously fight for the viewer, who is lured by streaming services.

  • At the same time, Netflix is raising prices. So, from March 26, the cost of subscriptions has increased by $1-2. In particular, the most expensive premium subscription package now costs $26.99 per month, instead of $24.99 previously.

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