Main points
- Prices for burgers and combo sets at McDonald's in Ukraine have increased, for example, a Big Mac now costs up to 159 hryvnias, and a Double Big Tasty up to 279 hryvnias.
- Fast food is becoming less affordable for daily consumption, which will be especially felt by students, families with children, and office workers.
Prices at McDonald's have skyrocketed / ucsc.org.ua
McDonald's in Ukraine changed the prices on its menu in May, and visitors immediately noticed. Some popular items went up in price by 20-30 hryvnias, and some combos actually came close to European prices.
How have prices increased at McDonald's?
After the price list update, the biggest price jump occurred in burgers and combo sets. The cost of fries and drinks also increased significantly, writes “Ekonomichna Pravda”.
Burgers have become more expensive like this:
- Big Mac – from 129–135 hryvnia to 149–159 hryvnia
- Double Big Tasty – up to 279 hryvnias
- Royal Cheeseburger – up to 155 hryvnia
- McChicken — plus up to 15 hryvnias
Combos are approaching 300 hryvnias:
- Big Mac Menu now costs up to 299 hryvnias
- Menu with 9 nuggets – almost 300 hryvnias
At the same time, the company has left some budget items without significant changes. The prices for sauces, water, some desserts, and “NicePrice Combo” have remained almost unchanged.
New prices / infographic “Where in Kyiv”
What does this mean for Ukrainians?
The increase in prices at McDonald's reflects the general trend of rising prices for fast food in Ukraine. Fast food is gradually moving from the “affordable food” category to the segment of regular mid-level spending. For consumers, this means:
- Fewer impulse purchases
- Go to sample orders
- Growing share of home-cooked food and alternative establishments
Please note! McDonald's is gradually changing its pricing model in Ukraine, and fast food is becoming less of an “affordable daily option” and more of a recurring expense. Students, families with children, and office workers who often take combos or order delivery will especially feel the changes.
Why and how will food prices increase in Ukraine?
Prices for products in Ukraine will continue to move upwards, and it is impossible to completely stop this process. Experts explain: the cost is influenced by both global trends and natural and economic factors. This was stated by the first vice-president of the Chamber of Commerce and Industry of Ukraine, Mykhailo Nepran, writes “TSN”.
In recent years, rising prices have become a global trend: over 10 years, world prices have increased by approximately 10-30%, the difference depending on the country and type of product.
Separately, the expert also recalled the impact of the war
Mykhailo Nepran
First Vice President of the Ukrainian Chamber of Commerce and Industry
For example, in 2022, when the war broke out and supply chains were disrupted, prices rose by 70% and then fell by 20%. So prices are rising all over the world – that's the first.
Prices are seriously affected by weather conditions and harvests:
- droughts
- floods
- frost
Economic factors also play a significant role.
And the third point is economic processes: wars and the same issues of providing fertilizers, diesel fuel, and fuels and lubricants – this also affects prices,
– says Nepran.
In general, the expert expects further price increases: the overall price increase is approximately 10-20%, depending on the product and production costs.
How has the number of McDonald's customers and restaurants in Ukraine grown?
FDI McDonald's Ukraine Ltd. has invested 4.84 billion hryvnias in the chain since 2022, Interfax-Ukraine writes.
Last year, the company opened 12 new restaurants and renovated five existing ones. The chain first appeared in the Transcarpathian region – in Uzhhorod and Mukachevo, as well as in Hatne in the Kyiv region and in Lypyny near Lutsk.
The number of customers increased by 17% last year. The network's customer satisfaction level increased to 98.3% compared to 96.7% in 2024.
A separate direction of development has become the digitalization of services:
- Throughout the year, the company improved its mobile application and continued to implement self-service terminals in all establishments.
- Currently, 85% of restaurant orders are placed through self-service terminals.
- The new “Mobile Order” function has provided over 100 thousand orders in the first two months of operation.
This year, McDonald's plans to further expand its network and strengthen its presence in the regions of Ukraine. Earlier this year, the company opened two new restaurants – in Irpen and Kyiv.
McDonald's News
-
A new McDonald's has opened in Kyiv on the Left Bank with an eco-friendly design using recycled materials. The restaurant is equipped with a generator and operates under enhanced safety regulations, closing during an air raid alert.
-
McDonald's is considering a return to Kharkiv after closing its restaurants due to the war with Russia. Key obstacles remain the safety of staff and customers, as well as operational challenges such as logistics and maintenance.