Main points
- A new McDonald's has opened in Kyiv on the Left Bank with an eco-friendly design using recycled materials.
- The restaurant is equipped with a generator and operates under enhanced safety regulations, closing during an air raid alert.
A new format McDonald's opened in Kyiv / ucsc.org.ua
A new, unique McDonald's restaurant opened in Kyiv on May 12. The establishment is the chain's 127th restaurant currently operating in Ukraine.
What is special about the new McDonald's in Kyiv?
The new restaurant is located on the left bank of Kyiv, next to Lake Sonyachne. The establishment covers an area of 480 square meters and is designed for over 280 seats, NV writes.
The main feature of the new establishment was sustainable design and the use of recycled materials. The interior was decorated using:
- recycled plastic;
- textile;
- wood;
- coffee waste.
The company also used almost no glue when assembling interior elements. Instead, they used mechanical fasteners that allow furniture and structures to be easily dismantled for repair or reworking.
New McDonald's in Kyiv / photo NV
New McDonald's in Kyiv / photo NV
New McDonald's in Kyiv / photo NV
McDonald's explains that this is part of the company's global strategy to protect the environment and develop a circular economy:
- The interior of the new establishment was designed in a bright, sunny style.
- Decorative lighting that mimics sunlight was installed in the hall. Another feature was the sliding doors near the side entrance, which should make the space more accessible and convenient for guests.
The facility is equipped with a generator, so it can operate even during power outages.
The restaurant also operates under enhanced security rules. During an air raid alert, the restaurant is temporarily closed, and employees and visitors are taken to shelters. The restaurant operates:
- hall – from 6:00 to 23:00;
- McDrive – from 5:00 to 23:00;
- delivery – from 7:00 to 23:00.
What does this mean?
- With the opening of the new McDonald's, the chain created about 100 new jobs in Kyiv.
- The opening of a new “green” McDonald's demonstrates that large international chains continue to invest in Ukraine even during the war.
- In addition to developing a restaurant chain, the company also focuses on environmental standards, energy efficiency, and modern principles of material recycling.
Note! The new McDonald's in Kyiv is not just another restaurant in the chain, but also an example of how international business combines development, environmental standards and adaptation to Ukrainian wartime realities. The establishment with recycled materials, a generator and a modern design shows that even during the war, large companies continue to invest in the development of the Ukrainian market.
How did the history of McDonald's begin?
The history of McDonald's began back in 1940. The establishment was opened by brothers Dick and Mac McDonald, writes 24 Channel .
Key dates in McDonald's history:
- the concept of fast food was formed in 1948;
- in 1954, Ray Kroc became the exclusive franchising agent (he bought out the right);
- On April 15, 1955, Kroc opened the first McDonald's franchise restaurant in Des Plaines, Illinois;
- by 1959, Kroc had opened more than 100 restaurants;
- in 1961, Kroc purchased the rights to the McDonald's trademark;
- in 1962, the McDonald's logo was approved in the form of 2 arches forming an “M”;
- in 1963, they began using the legendary McDonald's clown, Ronald McDonald;
- In 1975, McDonald's opened the first McDrive.
What is the situation with restaurant openings and closures in Ukraine?
In the past few months, about 13-14% of establishments in the entire restaurant market in the capital have closed down. Expert Olga Nasonova said this, RBC-Ukraine reports.
At the same time, according to her, this is not a complete collapse of the industry, but rather a targeted blow – the smallest players have suffered the most:
- About 75% of all closures are small coffee shops, bakeries, fast food outlets, and shawarmas.
- Large restaurants survived this period much easier and did not disappear en masse.
Another alarming signal is the sharp increase in the number of ready-made businesses being put up for sale. This means that some owners simply see no point in continuing their work.
Among the main reasons are the cost of electricity and survival during the difficult winter. Due to power outages, entrepreneurs had to invest in generators, and even small points spent tens of thousands of hryvnias just for backup power. For many, this became a critical point.
The situation was further complicated by other factors:
- active dismantling of MAFs in the capital;
- oversaturation of the market with coffee shops;
- decrease in customer solvency;
- population outflow;
- the impact of mobilization on the flow of visitors.
A separate factor has been consumers' reconsideration of costs. Coffee “on the go” for 80-90 hryvnias is increasingly losing out to more comfortable formats or even falling under the economy category.
– says the expert.
Why is it difficult for entrepreneurs to adapt now?
For Anastasiya Yamelinets, a client expert, told Channel 24 that business closures occur mainly due to the accumulation of various changes.
The expert speaks of a significant increase in financial burden, such as costs for logistics, rent, personnel, energy, etc. In addition, consumer behavior has changed noticeably.
For example, according to the marketing company Kantar, purchases are becoming more rational: people compare alternatives more often, reduce the frequency of purchases, and are more sensitive to price.
Anastasia Yamelynets
Client Partner at Kantar
Businesses that fail to adapt to these changes or continue to operate in a “business as usual” model and do not support their decisions with up-to-date data quickly lose their sustainability.
And given the situation in the country, one of the main factors for closure is war risks. Businesses may suffer from disruptions in work, customer migration, and supply instability.
McDonald's News
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