Main points
- Kyivstar offers a discount on the “ALL TOGETHER Cool Contract” tariff for new customers.
- The promotion is limited in time and is available to subscribers switching from lifecell, Vodafone, Intertelecom, 3Mob, Lycamobile, PEOPLEnet networks.
A well-known mobile operator has introduced changes / Pexels
Ukrainians who want to reduce their mobile communication costs can take advantage of a special offer from Kyivstar. Some subscribers will receive a popular tariff not for 450 UAH, but for 350 UAH per month.
How to save on Kyivstar tariffs?
This is the “ALL IN ONE Cool Contract” package. The discount is available to new customers who will port their number to the Kyivstar network via the MNP service, the company reported.
Who can get the discount? The promotional price is valid for subscribers switching from networks:
- lifecell
- Vodafone
- Intertelecom
- 3Mob
- Lycamobile
- PEOPLEnet
Both regular users and corporate clients can take advantage of the offer.
The special price will be valid until 01.12.2026. After this period, the standard terms of the ALL TOGETHER Cool Contract tariff will apply,
– the company clarified.
What is included in the Kyivstar package for 350 hryvnias?
Despite the discount, the set of services remains complete. Subscribers will receive:
- Unlimited mobile internet
- 18 GB in roaming
- Unlimited calls within the network
- 600 minutes for calls within Ukraine and abroad
- 600 SMS
- SIM card for the router
- Home Internet with speeds up to 1 Gbps
Users also have two “Superpowers” to choose from. Among the bonuses are premium Helsi features, Kyivstar TV, “Additional number”, SIM for a second smartphone, bonuses from WOG, etc.
What does this mean?
Against the backdrop of rising costs, Ukrainians are increasingly looking for ways to save on basic services, including mobile communications and the Internet. For operators, this means increased competition for subscribers. That is why companies are increasingly launching MNP offers, providing long-term discounts, or combining mobile and home Internet in one tariff.
This year, mobile operators will likely continue to fight for customers due to:
- high sensitivity of Ukrainians to prices
- popularity of number porting between networks
- competition between package rates
Note! Kyivstar's offer may be beneficial for users who have long planned to change their operator and want to reduce their mobile communication costs without losing the volume of services.
What are the forecasts for Kyivstar tariffs?
Mobile tariffs are regularly increasing, and telecom companies are “hunting” for subscribers who want to switch from their operator to another with lower tariffs. 24 Channel asked Oleksandr Komarov how the price increase affects the customer base and what subscribers can expect in the coming months.
Alexander Komarov
CEO of Kyivstar
Tariffs will increase. It's very simple – the country has double-digit official inflation. We are a subject of this country's economy.
Komarov names two key factors that put pressure on the economics of any business.
The first is inflation.
- In a number of expense items that are critical for the operator, the real growth significantly exceeds the official 12%.
- During peak load periods – mornings and evenings – commercial electricity prices have increased by about 60% over the past year.
- Payments for radio frequency spectrum increased by 23%, and labor costs also increased by more than 20%.
The second is devaluation.
- According to Komarov, the hryvnia exchange rate has fallen by 6-7% year-on-year. This is even better than the pessimistic figures the company had budgeted, but it still creates additional pressure.
- The company reinvests approximately 30% of its revenue into the network, and the lion's share of these investments is in foreign currency: batteries, generators, radio equipment, licensed software (Ericsson, Nokia, etc.) are not purchased for hryvnia. Rather, “pillars and part of services” remain in the national currency.
Why are mobile phone tariffs increasing in Ukraine and Europe?
Market participants explain that this is not only a commercial decision, but also an issue of infrastructure stability in conditions of war and economic pressure. According to economist and telecom market expert Anatoly Amelin, Ukrainian mobile communications today demonstrate a quality that often exceeds the performance of European and even American operators.
Anatoly Amelin
Telecom market expert
Ukrainian mobile Internet and communication are head and shoulders above European and even more so American! Seriously. In Berlin, I caught 4G intermittently. In the city center! In Washington, the speed sometimes made me nervously refresh the page.
At the same time, the price of mobile communication in Ukraine remains one of the lowest in the world. As of the beginning of this year, the average cost of tariffs with a mobile Internet package of 20-40 GB is about 7-8.5 euros per month. For comparison: in Germany, similar services cost 30-40 euros, in France – about 20 euros, in Poland – 10-12 euros.
International studies also confirm this difference: the cost of 1 GB of mobile Internet in Ukraine is about $0.27, while in Germany it is over $2, and in Switzerland it is over $7. According to this indicator, Ukraine is among the ten countries with the cheapest mobile Internet in the world.
However, the low price also has a downside. Over the past two years, Ukrainian operators have been forced to invest significantly in the energy independence of the network and its restoration after shelling.
Mobile communication prices in different countries / Infographics from Anatoly Amelin's Facebook
What Ukrainian operators have built over the past two years has no analogues in the world. Nowhere. Not in any country(!): 100% of base stations – with batteries… at least 25% of stations in each region – with generators for 72 hours,
– explains Ameline.
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About Kyivstar's profits and number of subscribers
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Kyivstar increased EBITDA by 28.5% to UAH 7.5 billion and revenue by 31.3% to UAH 13.9 billion in the first quarter of this year.
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The number of subscribers decreased by 3% to 22 million, while the number of subscribers of integrated services increased by 31.6% to 8.1 million.