Ksenia Schnaider influences global fashion trends with recycled jeans

Designer Ksenia Schnaider didn’t have sustainability on her mind when she and her husband, Anton, created the clothing brand Ksenia Schnaider in 2011. Ten years later, they are now global trendsetters in sustainable fashion.

The couple upcycles denim, a process also known as creative reuse, to transform unwanted materials into new products. They also participate in social projects, stand up for equal rights and ecology, and collaborate with other responsible brands.