Vasily Grogol, executive director of the Bursa Hotel in Kyiv, poses for a picture on April 15, 2020. Ukraine’s hoteliers have had to shift gears during the pandemic, pivoting their business strategy to the domestic market.
Ukraine’s hotel market was one of the hardest hit during the COVID‑19 pandemic — hotels across the country reported revenue losses from anywhere between 25–60%.
Hit on two fronts by strict travel restrictions and bans on public events, such as conferences and other business events popular at hotels, occupancy in hotels in Ukraine’s major cities plummeted from averages of 35–50% to 20–25%.