Main points
- Instagram has become a money-making tool, available even to small pages with an active audience.
- Income can be obtained from advertising or creating UGC content for brands, and Ukrainians also have the opportunity to open their own online store without large investments.
How to make money on Instagram / Collage of Channel 24 (illustrative)
Instagram has ceased to be just a social network for aesthetic photos and videos – the platform has long since turned into a full-fledged earning tool, available not only to millionaire bloggers. Increasingly, even small pages with an active audience and a narrow topic are earning income.
How to make money on Instagram?
There are many ways to monetize today – from advertising and partnerships to selling your own products. 24 Channel explains which earning options are the most popular and what is needed for this.
The barrier to entry is lower than ever before. To start making money from content, you no longer need a professional camera, studio, or an audience of thousands – often all you need is a smartphone, a relevant topic, and regular posting.
Forbes notes that Instagram, TikTok, and YouTube remain among the most promising platforms for content creators. It is there that creators most often build an audience, collaborate with brands, and promote their own products or services.
Instagram is still considered a prestigious platform for collaboration and achievement among creators and brands,
– said Leah Haberman, a lecturer in influencer marketing at the University of California, Los Angeles (UCLA).
- Option #1 – placing advertising publications
This is one of the most common ways to make money on Instagram. Companies pay content creators for sponsored posts, stories, reels, or other integrations. Interestingly, businesses are now increasingly working with small, niche pages if they have active followers and audience trust.
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Option #2 – creating content for others
A separate area of earning money on social networks is UGC content (user-generated content), when the author creates photos or videos for the brand that look “more natural” than classic commercials.
Vogue experts emphasize that this trend remains an effective sales and promotion tool, although approaches to its use are gradually changing.
- Option #3 – your own online store
So, Instagram is not just a platform for content, but also a full-fledged business platform where people sell clothes, cosmetics, accessories, decor, digital products, and even services. For many, it was the first step to their own business, because you can start here without a separate website or large investments.
Important! Don't forget about the official registration of your business and paying taxes. In Ukraine, to open an online store, you must register as an individual entrepreneur or LLC.
Under the simplified taxation system, you will have to pay a single tax, a single social contribution (to count insurance years), and military service. But you can determine the group of an individual entrepreneur based on annual income limits, writes Diya.
What else should Ukrainian entrepreneurs know?
Let us remind you that if access to loans is limited, business grants will come in handy for entrepreneurs. Moreover, in 2026, the state program was extended, which allows you to receive up to 1 million hryvnias for the development of your own business.
If you or your company wants to stand out in the market, it is worth registering a trademark. This gives the owner the exclusive right to use it, and is also a condition for registering a domain in the UA zone.