E-commerce picked up the pace during the pandemic amid lockdowns to curb the spread of the virus. In 2020, Ukraine’s e-commerce market hit Hr 107 billion (around $4 billion), increasing by more than 40% from the previous year.
The movement restrictions imposed in response to the COVID-19 pandemic created an ideal environment for online shopping to thrive.
While e-commerce sales accounted for 14 percent of total customer spending both online and offline worldwide in 2019, the ratio increased to 19 percent in 2020, according to United Nations Conference on Trade and Development.