Why is the company's image important / Photo Škoda
In business, not only the personal image of a leader is important, but also the corporate image in general. To do this, a company needs to communicate correctly during crisis situations and establish contact with customers to track feedback.
There are several reasons why image plays a significant role in business: the main one is that it is needed to build consumer trust and loyalty, writes InPost.
Business 24, together with Škoda, tells what can damage the company's image and how to quickly fix the situation.
Why should businesses care about their image?
When a company is spoken about positively, it is perceived as trustworthy. People are more likely to buy from it, recommend it to their friends, and have fewer reservations before placing an order. In addition, a strong image helps a business stand out from its competitors in the industry and provides a solid foundation for long-term success.
Investing in creating a positive image also pays off in the job market and when establishing contacts with contractors. People find it important to work where there are values, an adequate attitude and transparent rules of the game. As a result, the business gets a motivated team, better productivity and more ideas for development.
In other words, creating a favorable brand image is an investment in its future – ambitious entrepreneurs cannot take it lightly and should even make it a priority.
Image decides whether customers will trust you / Photo by Pexels
What can tarnish a positive image?
A negative image of a company is formed due to:
- communication failures on social media. One careless comment and it's already flying around the network, any mistake can go viral;
- Quality issues. If a product or service is of questionable quality, customers will write about it in reviews and will not come back to you;
- Unethical behavior. Violations of employees' labor rights or “foul play” with partners always come to light;
- Poor response to a crisis. A lack of prompt response can lead the audience to believe that the company is unconcerned about the consequences of its actions, and therefore its own customers.
Companies that understand potential risks and actively work on their image have a better chance of minimizing losses and maintaining valuable market perception.
A brand with values commands more respect / Photo by Pexels
Two ways to improve your image
Improving a company's image is an important task that requires effective tools and methods. The publication notes that there are two directions for this.
1. Feedback tracking
Monitoring social media and reviews is a must have. It is important not only to see the negative, but also to respond, explain, and thank for the feedback. This allows you to not only recognize negative statements, but also to conduct a dialogue with customers.
2. Content marketing combined with storytelling
When a company clearly communicates who it is, what it believes in, and what it stands for, it creates an emotional connection. Useful content, honest case studies, and inside stories all work for the brand in the long run.
Another recommended method is team training. It is better to invest in employee development now than to fix expensive reputational mistakes later.
Reputation directly affects sales / Photo by Pexels
The right car is an important component of your image
When a manager or team travels in a modern, reliable and stylish car, it reinforces the feeling of stability, status and trust. That is why choosing the Škoda Superb is not only about comfort, but also about reputation and image:
- stylish design. A restrained but expressive look – the car is status-conscious and appropriate for both business meetings and everyday use;
- more space in the cabin. The Superb is traditionally famous for its spaciousness – plenty of legroom for passengers and comfortable seating for everyone;
- Large trunk. One of the most capacious in its class – ideal for travel, business trips or family trips;
- modern equipment. Large touch display, digital instrument panel, convenient integration with a smartphone;
- new “smart” solutions Simply Clever. Thoughtful details that make everyday car use easier;
- Premium comfort. High-quality finishing materials, improved noise insulation and modern climate control systems;
- Safety assistants. Adaptive cruise control, lane keeping systems, parking assistance and other electronic assistants.
Škoda Superb combines elegance and luxury / Photo Škoda
The Škoda Superb is another image-building tool: it emphasizes the company's reliability, scale, and modernity.