Main points
- In January, 59% of all new car sales in Ukraine were in Kyiv, Kyiv, Dnipropetrovsk, Kharkiv, and Odessa regions.
- Cars from both European and Asian manufacturers have become popular models.
Where and what car brands are most often bought in Ukraine / Depositphotos
Ukrainians continue to buy new cars – and this is most noticeable in several regions. In January, new passenger cars were most actively dismantled in Kyiv, as well as in Kyiv, Dnipropetrovsk, Kharkiv and Odessa regions.
What car brands are the most popular?
These regions accounted for 59% of all new car sales for the month, writes Ukravtoprom.
The capital is traditionally ahead: 1,571 new cars were registered in Kyiv in January. The Kyiv region is also keeping pace – 486 cars were registered here. Next on the list are the Dnipropetrovsk region – 356 new cars, the Kharkiv region – 350, and 278 cars found their owners in the Odessa region.
What brands do they choose:
- In Kyiv and the Kharkiv region , the Toyota RAV-4 crossover has become a favorite – the model has long been in stable demand;
- In Kyiv and Odessa regions, Renault Duster – a practical and relatively affordable SUV – was more often preferred;
- In the Dnipropetrovsk region, the BYD Leopard 3 electric car broke into the leaders.
What is known about the auto market in Ukraine and the world?
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In 2025, 504 cars subject to the “luxury tax” were imported into Ukraine, which is the lowest figure in the last 5 years. Porsche and Mercedes-Benz dominate the luxury vehicle segment, and electric cars account for 65% of all “luxury” cars.
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In January, Ukrainians purchased almost 1,400 Chinese cars, 78% of which were electric cars, with BYD models becoming the most popular. It overtook Tesla as the world's largest seller of electric cars.
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Toyota topped Consumer Reports' 2025 Most Reliable Car Brands ranking. Electric vehicles were found to be less reliable than hybrids and gasoline-powered cars, according to CR's study.
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Chinese intermediaries are helping Russian car dealers circumvent sanctions. Imports of cars from China to Russia have increased and now account for a significant share of all Western or Japanese cars registered in Russia.