Main points
- Adriano Goldschmidt, founder of Diesel and the “godfather of denim,” died on April 5.
- Goldschmidt, who had no formal education, turned denim into a fashion trend and founded the Genious Group to support young talent in the industry.
Italian designer Adriano Goldschmidt has died / Photo Golden State
Italian designer Adriano Goldschmidt has died after a long battle with cancer. Although he did not live to see all of his dreams come true, he left behind a significant professional legacy, including six well-known brands.
What is known about Adriano Goldschmidt?
WWD writes about when the designer passed away.
The Italian designer, the “godfather of denim,” passed away on April 5. The man died at the age of 82. It is known that he had been trying to cure cancer for a long time.
The designer left behind iconic brands:
- Diesel;
- Reply;
- Gap 1969;
- AG;
- Goldsign;
- Goldsmith.
Note! Adriano Goldschmidt's work actually transformed denim and the now popular jeans from workwear into the basis of fashion and style.
The designer began his professional career in the 1970s. Then he opened his first store, King's Shop, and launched the Daily Blue brand – new, unique clothing styles at higher prices.
I knew nothing about design, nothing about construction and fashion design… The first stage of production was going to a fabric store in my hometown, buying incredible fabrics at a very high price and going through their tailoring together with my tailor… The product was extremely expensive, and somehow I accidentally created premium denim,
– the designer said in an interview.
Yes, he didn't have a specialized education, but he had a goal. In particular, Goldschmidt dedicated his life not only to his own business or popularity, he wanted to share the knowledge he had acquired on his own. So the designer created the Genious Group. This is an association that supported young talents/professionals and helped launch Diesel and Replay.
What is known about the specifics of Adriano Goldschmidt's work?
Conedenim, in particular, writes that the designer's career lasted over 50 years. And in addition to creating high-quality denim, Goldschmidt was one of the first to strive to work according to the principles of sustainable development and environmental friendliness.
In particular, it is noted that the designer raised the next generation of professionals in the industry and changed the perception of jeans and what these clothes should be.
At the same time, the designer's so-called secret was his belief in ideas and his desire to experiment. He loved to team up, even with young designers, and create something together.
What is known about clothing brands in Ukraine?
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H&M has launched an online store. Yes, the full range of clothing from the brand can now be found not only in physical stores, but also on your smartphone.
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At the same time, LC Waikiki plans to open 10 stores in Ukrainian cities by 2026. These are Khust, Uman, Zvyahel, Kovel, and Bila Tserkva. In particular, the company recently opened a store in Cosmo Multimal in Kyiv for the first time since 2022.