Main points
- Natella Krapivina announced a new season of “Heads and Tails”, participation in which can be purchased for 100 thousand euros.
- Krapivina left Russia after the 2022 invasion, condemned the war, and continues to work on projects, including a new music label.
Natella Krapivina / Collage of Channel 24
Natella Krapivina announced the new season of the legendary project “Heads and Tails”. Participation in the filming this time can be purchased – such an exclusive will cost those who want it 100 thousand euros.
- 1 Who is Natella Krapivina?
- 2 Collaboration with Svetlana Loboda
- 3 Where is Natella Krapivina now?
The Russian language of the announcement and the concept of presenters who can banally buy themselves a place on the show forced the network to actively discuss recent events and the program's 15-year reputation. Against this background , 24 Channel offers to recall who Natella Krapivina is and how she is involved in the Ukrainian media space.
Who is Natella Krapivina?
Natella Krapivina is a producer, music video maker, and director. She was born in Ashgabat, Turkmenistan, to Vagif Aliyev, a Ukrainian businessman of Turkmen origin.
As a child, her family moved to Kyiv, where Natella received her higher education, studying at the Faculty of International Law at the Kyiv Institute of International Relations.
Still, Natella Krapivina aspired to creative activity, so in 2010 she founded the TeenSpirit production studio. Together with Yevgeny and Olena Sinelnikov, they created the program “Eagle and Tails” – a travel show about trips that are limited in budget and at the same time without any financial framework.
Lesya Nikityuk in the show “Eagle and Tails” / Photo by the press service
In 2018, Natella Krapivina made her debut as a film producer. A number of films were released, in the creation of which Krapivina participated.
Collaboration with Svetlana Loboda
Since 2010, Natella Krapivina began collaborating with singer Svetlana Loboda. Their tandem was not only creative, but also friendly. Krapivina's main focus was not only on music, but also on videos that reached a different level.
In 2021, Natella Krapivina suddenly announced that she was ending her collaboration with Loboda and leaving show business. She later explained that relationships “wear out like clothes.” To prevent this from happening, both sides need to invest in them.
Svetlana Loboda and Natella Krapivina / Photo Insider UA
Svetlana Loboda, on the other hand, said that they are both quite emotional and creative, which often causes conflicts.
Now we have different paths, but we walk in parallel, watching each other. In difficult moments, I am sure, we will come to each other's aid. This cannot be changed,
– said the singer.
By the way , Natella Krapivina is divorced. She is raising her daughter Sofia.
Where is Natella Krapivina now?
In 2022, after the start of a full-scale invasion, Natella Krapivina left Russia for Europe and condemned the war. After that, her Russian passport was declared invalid – the Russian Ministry of Internal Affairs stated that Krapivina allegedly did not provide a full package of necessary documents. The program “Eagle and Tails” was stopped from broadcasting on Russian television.
At the same time, Russian media spread information that Krapivina was still a private entrepreneur in the aggressor country. As of July 2025, her company was still valid.
In 2025, Natella Krapivina announced that she and her team had decided to create a music label, RIZZ Group, that works extensively with artificial intelligence.
In February 2026, to mark the 15th anniversary of the project, Natella Krapivina announced a new season of “Eagle and Tails. On the Blight” in Russian. Therefore, it seems that this season will be broadcast in Russian. Considering that anyone with 100 thousand euros can buy a host's job, the heroes of the episodes may be Russians.
Krapivina about the new season of “Eagle and Tails”: video
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The question remains open: what audience Natella Krapivina seeks to work for, given how painful the language issue is for Ukraine, and how language has become a marker of “friends versus strangers” over the 4 years of full-scale invasion.