Expectations from Apple March 4, 2026, new iPhones and MacBooks

Main points

  • Apple will hold a special Apple Experience event on March 4, 2026, in New York, London, and Shanghai, where new devices such as a budget MacBook and the iPhone 17e may be unveiled.
  • The MacBook Air and MacBook Pro are expected to be updated with new M5 Pro and M5 Max processors, as well as a possible announcement of new iPads and Mac monitors.

What gadgets can Apple present at the event in New York / Collage 24 Channel

Apple has announced that it will hold a special “Apple Experience” event on March 4, 2026, simultaneously in New York, London, and Shanghai. According to sources, the company may introduce a number of new devices, including affordable laptops, iPhones, and tablets.

Apple has officially sent out invitations to journalists and partners for a special event on March 4, 2026, which will take place at 9:00 AM Eastern Time (4:00 PM Kyiv time), Digital Trends reports.

What exactly could Apple unveil at its March event?

According to insiders, a key part of the event will be the announcement of new devices. Among the possible announcements is a budget MacBook based on the A18 Pro chip with a 12.9-inch screen, which could cost around $799 or less. This laptop could be released in several bright colors, including yellow, green, blue and pink, which is reflected in the design of the invitation.

The MacBook Air and MacBook Pro are also expected to be updated with new M5 Pro and M5 Max processors, which will provide higher performance for complex tasks such as video processing, AI applications, and professional graphics work.

According to Mashable , in addition to laptops, Apple may introduce the iPhone 17e – a new affordable iPhone model with improved specifications similar to previous iPhones, and other products. Updated entry-level iPads and iPad Airs with new chips are also expected, and some sources do not exclude the appearance of new monitors for Macs.

Unlike the usual large presentations, this format and the location of the events in three cities hint that Apple wants to give journalists and partners the opportunity to test the new devices in person. However, the official list of products that will be shown on March 4 has not yet been confirmed by the company itself.

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