McDonald’s relies on local food suppliers, bets on delivery to grow in Ukraine

For food delivery services to succeed in Ukraine, there is but one unwritten rule to follow: have McDonald’s on the menu. The fast food chain serves 100 million orders annually in Ukraine.

For McDonald’s, deliveries have been a life vest since the pandemic started. The profit of its Ukrainian branches dropped by $12 million last year – to $23 million – as 20% fewer people visited its brick-and-mortar restaurants. But the damage could have been worse if it wasn’t for deliveries.