Maryna Saprykina: CSR is now essential to success

Across villages in Ukraine’s western Ivano-Frankivsk Oblast, one can see storks nesting on bird-friendly electricity poles. Over the past decade, Prykarpattyaoblenergo, a company that provides electricity to a half-million consumers, has installed more than 860 metal nests, helping storks and preventing potential power outages from collapsing nests.

For Maryna Saprykina, head of the Kyiv-based Corporate Social Responsibility Development Center, this example is her favorite, representing the perfect balance between business and nature. “I really love it. This is an incredible example of CSR,” said Saprykina.