Ukrainian fashion survives pandemic with innovation (VIDEO)

INFBusiness
18.02.2021
Lifestyle

Models make the final walk down the runway during a show by designer Julia Postushna at the Ukrainian Fashion Week in Kyiv on Feb. 7, 2021. Because of the pandemic, the industry’s main event had no live audience and streamed its presentations online.

When the pandemic hit Ukraine in March canceling mass events, one of the country’s most successful clothing brands, ArtemKlimchuk, was caught off-guard.

ArtemKlimchuk’s once sought-after fancy dresses, often spotted at big functions, were no longer relevant to clients who now spend most of their time in domestic slippers.