A model has her make-up applied backstage at the Ukrainian Fashion Week on Feb. 1, 2019, in Kyiv. The lockdown earlier this year and quarantine measures were a blow to cosmetics companies but the pandemic led to new trends.

When everybody works from home and cameras are off in half of Zoom meetings, many cosmetic products seem pointless — especially when offline social interactions increase one’s risk of contracting COVID-19. 

Due to lockdown earlier this year and quarantine measures, sales of make-up products shrank by 15% in Ukraine to a total of Hr 7 billion ($249 million) in 2020, according to data from Euromonitor International, a market research provider. 

Source: www.kyivpost.com

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