A photo series using fashion tools to blast overconsumption

INFBusiness
19.11.2020
Lifestyle

Ukrainian model Snejana Onopka poses for a photograph in Kyiv in late August, as she takes part in the photo series “More than you need.” Launched by Kyiv stylist Anna Honcharova, the project aims to raise awareness about mindless overconsumption.

At first blush, it looks like a regular fashion campaign: top models in stylish outfits pose for photographs in eye-catching locations.

But “More than you need,” a photo series by Kyiv stylist Anna Honcharova, is more than a collection of voguish images. Using the instruments of the fashion world, the project aims to raise awareness about an issue that stems from the industry itself, mindless overconsumption.