Ukrainian media struggle to survive amid the pandemic, as the decline in print advertising revenue accelerates. To become viable financially, more news outlets are turning to digital subscriptions, where readers pay for content. The Kyiv Post launched a paywall in 2013, the first news outlet to do so in Ukraine.

Ukrainians don’t usually pay for online content. Why should they? There has always been a way to bypass a website’s paywall or find pirated movies on the internet.

But that habit poses a challenge for Ukrainian media that strive to survive, much less become profitable, through digital subscriptions.

Source: www.kyivpost.com

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