Ukraine-born Daria Shapovalova and Natalia Modenova worked on grand fashion projects like Ukraine’s Fashion Tech Summit and Mercedes-Benz Kyiv Fashion Days. Their new startup — Dress-X — offers social media users an alternative to swanky, worn-once clothing that usually ends up in a landfill.

In one of her photos on Instagram, Ukrainian private investor Julia Prysiazhniuk poses in a slinky sky-blue dress. The garment fits perfectly, though Prysiazhniuk never tried it on.

In fact, the dress, designed by Ukrainian fashion-tech startup Dress-X, doesn’t exist in the real world — it is a digital dress, which was tailored online and the woman can only wear it online.

Source: www.kyivpost.com

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