Main points
- The European Commission is proposing new rules that could force Google to share internal search data with competitors under the Digital Markets Act.
- This data includes user queries, result positions, click and view rates, which can contribute to the development of alternative search services and innovations.
New EU rules could open Google data to other companies / Unsplash / Pawel Czerwinski
The European Commission has proposed new rules that could force Google to share internal search data with rivals, part of a crackdown on the dominance of big digital platforms.
The European Commission has presented a draft regulation that could significantly change the way search engines work. Under the Digital Markets Act, Google could be required to provide competitors with access to key data that was previously considered trade secrets. This is reported by Ubergizmo .
Why is the EU opening up search data to other companies?
This is information that underpins the operation of the search algorithm : user queries, results positions, click and view rates. According to the proposal, this data must be transferred on fair, reasonable and non-discriminatory terms.
If passed, the initiative would be one of the most profound regulatory interventions into the internal logic of search engines. It is this kind of data that shapes Google's competitive advantage and determines the effectiveness of its algorithms.
European Commission Vice President Teresa Ribera believes that limited access to this data stifles innovation. According to her, opening up the information will allow smaller companies to create alternative search services, including those based on artificial intelligence.
The conflict between Google and European regulators has been going on for several years. In 2024, the company made changes to comply with the DMA requirements, but the EU found them insufficient. In March 2025, Brussels officially brought preliminary charges of violating the rules – both for the search engine and the app store.
According to MSN , the new proposal indicates a tougher stance from regulators . The European Commission emphasizes that the openness of the search ecosystem is key to developing competition and the emergence of new players in the market.
The implications could go far beyond a single company . If Google were forced to share strategic data, it could change the way all major digital platforms, which the EU defines as gatekeepers, handle information.
Ultimately, the decision on this regulation could become an important precedent for the entire industry – both in the field of search and in the development of artificial intelligence.