Masha Efrosinina at the beginning of her career – what the presenter looked like – archive photos

Main points

  • Masha Efrosinina began her career on television as the host of the program “Happy Call” and gained popularity through the morning show “Rise” with Yuri Gorbunov.
  • Her career continued to develop, including participation in Eurovision 2005, the “Fashion Verdict” project, as well as the development of her own YouTube channel and charitable foundation.

Masha Efrosinina / Collage Show 24

Masha Efrosinina is now a famous interviewer, presenter and public figure with an audience of millions. Her career began over 20 years ago and continues to this day. But at the start, the image of the TV star was significantly different from what viewers are used to seeing in recent years.

Masha Efrosinina was born and raised in Crimea, graduated from school with a gold medal. After that, she went to Kyiv to get higher education. This is where her career began, reports 24 Channel .

While studying at university, Masha Efrosinina began looking for a job. One of the opportunities was an administrator position on the First National (UT-1) in a program with Olga Bura and Yuriy Gorbunov.

I didn't work a day, they told me: “Oh, how funny!”. I was big, 20 kilograms heavier, very cheerful and energetic. And Olya was fragile and the complete opposite of me. The producers thought that we would be cool antipodes,
– Masha Efrosinina recalled.


Masha Efrosinina in the program “Happy Call” / Screenshot from the video

The program “Happy Call” was the first project in Masha Efrosinina's career. It existed for about 9 months. Later, Masha Efrosinina and Yuri Gorbunov received an invitation from the New Channel to the morning show “Rise”. In it, Maria spoke in Russian, and Yura spoke in Ukrainian.


Masha Efrosinina at the beginning of her career / Photo from Masha Efrosinina's Instagram

Thanks to this unusual duo, the program gained immense popularity, and the hosts gained recognition and fame. Gorbunov and Efrosinina hosted morning live broadcasts for about 5 years, of which 3 years were almost daily.

It was an incredible groundbreaking story. Even though we were completely unprofessional, we did whatever we wanted. We were something crazy, strange to a certain extent, unconventional, because I didn't fit the standards,
– this is how Masha explained what the secret of their couple was.


Masha Efrosinina and Yuri Gorbunov in 2003 and 2013 / Photo from the presenter's Instagram

Talking about that period, Masha Efrosinina often mentions her weight. As the presenter said, moving to Kyiv was a real challenge for her.

My only friend was food. All I knew was fried potatoes. And my mother would give me walnuts. Food was my only pleasure. In six months I gained 8-10 kilograms. It wasn't my weight, it was hormonal, stressful,
– Efrosinina recalled.


Masha Efrosinina at the beginning of her career / Screenshot from the video


Masha Efrosinina at the beginning of her career / Screenshot from the video


Masha Efrosinina at the beginning of her career / Screenshot from the video

The presenter tried all possible diets and ways to lose weight – she even wanted to “code” herself from excess weight. But the result was unexpectedly brought by pregnancy.

Pregnancy made me healthier. I lost 17 kilograms, all my excess weight went away, my hormonal background adjusted like clockwork,
– shared Masha Efrosinina.

In 2004, Efrosinina became a mother – her daughter Nana was born.


How pregnancy changed Masha Efrosinina / Screenshot from the video

And her career continued to develop rapidly. After “The Rise”, Masha became the host of Eurovision-2005 (which took place in Kyiv), in 2006 she graced the cover of Elle magazine, and in 2008 she took part in the project “Fashion Verdict”. Over the years, Masha Efrosinina's style also took shape: her looks changed from restrained to bolder and more glamorous.


Masha Efrosinina at the show “Fashion Verdict” / Photo from Masha Efrosinina's Instagram

Now Masha is a famous interviewer with her own YouTube channel, a public figure, and the owner of a charitable foundation. Her transformations (not only external, but also internal) are noticeable not only to her colleagues, but also to millions of viewers.

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