Main points
- Earnings on YouTube are generated through advertising, channel memberships, in-stream gifts, YouTube Premium subscriptions, and Shorts monetization.
- Revenues depend on the distribution of interest from various types of monetization, compliance with content policies, and audience geography.
Earnings on YouTube / Photo Unsplash
YouTube has long ceased to be just a platform for entertainment – for many Ukrainians it has become a real source of income. But to really make money here, it's not enough to just shoot videos: algorithms, monetization rules, and competition hide many pitfalls.
How to make money on YouTube?
How monetization works, what affects profits, and what you need to pay attention to in order to achieve success, tells 24 Channel .
According to official data, YouTube Partner Programme (YPP), creators' earnings are generated from the following sources:
- Advertisements – videos with included advertising blocks.
- Other monetization features: channel memberships, in-stream gifts (Super Chat, Super Stickers), Super Thanks, YouTube Premium subscriptions.
- Shorts monetization – special revenue mechanisms for short videos in Shorts Feed.
Chips that affect earnings?
Here are some nuances that are not talked about so often, but they are important:
- Revenue share depending on the type of monetization
- For advertising on the video (Watch Page Monetisation Module), the creator receives 55% of the net revenue.
- For membership, Super Chat / Super Stickers / Super Thanks — 70% of net income.
- When advertising in Shorts: the author receives 45% of the revenue allocated to Shorts.
Note: These percentages are often ignored when people simply calculate “enough or not enough views”, but they can significantly change “net revenue”.
Why is it important to follow YouTube's content policies?
If a video or channel violates the rules (for example, using someone else's content without editing or commentary, copying), monetization may be suspended or blocked altogether.
Even if a channel has a large number of subscribers, but the content is not unique or often repeated, the opportunities for earning are limited. Therefore, it is not only the quantity that is important, but also the quality, originality, and the way the content is presented.
Is there passive income on YouTube?
YouTube Premium is a kind of “passive” income from subscriptions. Videos watched by YouTube Premium users generate additional income for the creator, proportional to the time watched. This can be significant, especially for channels with an audience that prefers to be ad-free.
Another interesting way to earn money is Shorts. These are short videos that allow you to attract a large number of views quickly, but the income rate on Shorts is often lower than on long formats. Moreover, income from Shorts is distributed from a pool, and to get a good profit, you need to have a consistently high number of Shorts views, writes B4 Media.
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Do audience geography and demographics have an impact?
In short, yes. If you want to make good money on YouTube, it is important not only to have views, but also to have views from countries with high advertising rates (e.g. USA, Canada, Western Europe). If the majority of the audience is from countries with low CPMs, the overall revenue may be low even with a large number of views.
For reference . Over the past 4 years, YouTube has paid out more than $100 billion to creators, CNBC reports. This includes not only bloggers, but also musicians, production studios, and independent media. Moreover, the number of channels earning more than $100,000 per year has increased by 45%.
YouTube introduces new tools for Shorts and Studio: what's new?
Source: cnet
- At the Made on YouTube event in New York, the company announced the integration of the Veo 3 model (developed by Google DeepMind), which allows you to create full-fledged vertical videos with music – based only on text prompts.
- That is, AI literally “assembles” the video itself – from the scene to the soundtrack. So far, the tool is available in several countries, but is already preparing for a global launch.
- In addition, Edit with AI will appear, which turns raw videos into a finished draft; Speech to Song – turns a voice into a full-fledged music track; Ask Studio, an AI assistant that helps authors with ideas, analytics, and video design; A/B testing of titles to choose the most effective ones;
- Special attention was paid to security in the updates, in particular, YouTube Studio implemented a likeness detection system, which allows creators to find videos with their face that were used without their consent and request their removal.