Main points
- “Black” ATB supermarkets have a more modern interior, more space and additional areas for pastries, coffee and fresh juices, and also save up to 70% of electricity compared to “blue” ones.
- Self-service checkouts are being installed in “black” stores to serve customers faster and avoid queues.
What is the difference between “black” and “blue” ATB stores / rau.ua
There are ATB supermarkets in almost every Ukrainian city, but shoppers sometimes notice that they look different. Some are the usual “blue”, others are more modern, almost “black”, but the difference is not only in color.
What is the difference between “black” and “blue” ATB?
As it turned out, the prices for goods within the same city are practically the same in all “ATBs”, writes “Telegraph”.
As for formats, initially “blue” stores were opened in Ukraine – with the appropriate design, logo and uniforms of employees. But around 2017, the chain began to launch an updated format – the so-called “black” supermarkets. They have dark facades, a different interior style and a more modern look.
New stores are usually more spacious, so there are more opportunities to expand services. For example, in such “ATBs” you can often see departments with fresh pastries and coffee machines, since the new premises are larger and better adapted to the modern format.
Old “blue” stores are also gradually being renovated and rebuilt to new standards. But due to limited space, it is not always possible to add, for example, a full-fledged baking or coffee area.
In short, the main differences are as follows:
- “black” ATBs have a more modern interior, more space and better lighting;
- they usually have a wider selection of products and additional areas – pastries, coffee, fresh juices;
- New equipment allows for significant energy savings – consumption can be approximately 70% lower than in a “blue” store.
In addition, many renovated stores are already installing self-service checkouts – this helps to avoid queues and serve customers faster.
“ATB” in the ranking of retail giants
Companies from the 2026 Index earned more than businesses from last year's ranking, writes Opendatabot.
The threshold for entering the top 10 has risen noticeably: if a year ago about 20 billion hryvnias in income was enough, now it is already 30 billion.
- ATB retains the first place. In 2025, the chain received 247.35 billion in revenue, which is more than a third of the turnover of the entire top ten. Over the year, the company's revenue increased by 18%.
- Silpo has been in second place for the fourth year in a row. The company received UAH 106.07 billion in revenue, which is 14% more than a year earlier. At the same time, its profit grew the most among all participants in the rating – 7.5 times.
- The Aurora chain is in third place. Its turnover increased by 30% and reached 49.25 billion. At the same time, this company became the most profitable in the ranking: its net profit for the year amounted to 4.52 billion.
- The Fora network took fourth place. Its revenue grew by 27%, to 44.34 billion hryvnias, and its profit almost tripled, to 394.5 million.
- The Comfy appliance chain returned to the top five. In 2025, the company received 39 billion hryvnias in revenue, which is 12% more than a year earlier. However, its profit almost halved.
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